The page is divided into several main sections. Each section allows you to examine overall trends as well as breakdowns by time, age, gender, education level, and political leaning.

Ability to Recognize and Influence AI

Ability to Recognize and Influence AI

With artificial intelligence (AI), computer programs can perform tasks themselves and also learn themselves. AI is increasingly used in society, and also in online media. Many websites use AI to show you more content and ads you like. The following questions are about the offers (such as articles, films or songs) that are shown to you on websites and apps for news and entertainment (e.g. Netflix or Spotify).

To what extent do you agree or disagree with the following statements?

• Question 1: I recognize it when a website or app uses AI to adapt the content to me.
• Question 2: I recognize it when specific content is recommended to me by AI.
• Question 3: I know where to find the settings to change or disable AI personalization.
• Question 4: I know how to access the data that AI systems use to tailor content to me.
• Question 5: I know how I can influence what content is recommended to me by AI.

May 2025

Overall

By Age

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Gender

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Education

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Politics

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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December 2024

Overall

By Age

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Gender

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Education

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Politics

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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March 2024

Overall

By Age

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Gender

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Education

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Politics

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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Over Time

Overall

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Age

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that Agree (5-7) with the statement.

By Gender

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that Agree (5-7) with the statement.

By Education

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that Agree (5-7) with the statement.

By Politics

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that Agree (5-7) with the statement.

Usage of AI Systems

Usage of AI Systems

How often in the past year did you use…

• Question 1: …text generators like ChatGPT?
• Question 2: …image generators like Midjourney?

May 2025

Overall

By Age

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Politics

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

December 2024

Overall

By Age

Question 1

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Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Politics

Question 1

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Question 2

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March 2024

Overall

By Age

Question 1

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Question 2

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By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Politics

Question 1

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Question 2

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Over Time

Overall

Question 1

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Question 2

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By Age

Question 1

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Question 2

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Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

By Politics

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

Exposure to AI

Exposure to AI

Artificial Intelligence (AI) can be used to create artificial content such as text, images and videos.

How often do you think you have come across the following things on social media in the past year?

• Question 1: Texts made by AI
• Question 2: Photos or images made by AI
• Question 3: Videos made by AI

May 2025

Overall

By Age

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Politics

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

December 2024

Overall

By Age

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Politics

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

March 2024

Overall

By Age

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Politics

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Over Time

Overall

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Age

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

By Politics

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Often (5-7).

Familiarity with AI terms

Familiarity with AI terms

How familiar are you with the following terms?

• Question 1: Generative AI
• Question 2: ChatGPT
• Question 3: Deepfakes
• Question 4: Algorithms
• Question 5: Chatbots

May 2025

Overall

By Age

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Education

Question 1

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Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Politics

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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December 2024

Overall

By Age

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Education

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Politics

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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March 2024

Overall

By Age

Question 1

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Question 2

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Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

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Question 3

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Question 4

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Question 5

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By Education

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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By Politics

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

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Over Time

Overall

Question 1

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Question 2

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Question 3

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Question 4

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Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

By Age

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

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Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Familiar (5-7).

By Gender

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Familiar (5-7).

By Education

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Familiar (5-7).

By Politics

Question 1

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 2

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 3

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 4

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Question 5

Choose Item, Grouping (e.g. by age, gender), and Timeframe:

Tip: You can hover or click on the legend to highlight, remove or add groups, which can make the chart easier to read.
Percentage shows those that chose Familiar (5-7).