Engagement

Explore overall trends across waves and filter by age, gender, education, or political leaning.

March 2024 December 2024 May 2025 December 2025 May 2026 Over Time

All Respondents

By Age: 16-29

By Age: 30-49

By Age: 50-64

By Age: 65+

Comparing across Age

By Gender: Man

By Gender: Woman

Comparing across Gender

By Education: Lower (primary or vmbo)

By Education: Middle (havo/vwo or mbo)

By Education: Higher (hbo or university)

Comparing across Education

By Politics: Left

By Politics: Center

By Politics: Right

Comparing across Politics

How often in the past year did you use…

Select item to compare: ...text generators like ChatGPT? ...image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

…text generators like ChatGPT?

…image generators like Midjourney?

Artificial Intelligence (AI) can be used to create artificial content such as text, images and videos. How often do you think you have come across the following things on social media in the past year?

Select item to compare: Texts made by AI Photos or images made by AI Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

Texts made by AI

Photos or images made by AI

Videos made by AI

How familiar are you with the following terms?

Select item to compare: Generative AI ChatGPT Deepfakes Algorithms Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

Generative AI

ChatGPT

Deepfakes

Algorithms

Chatbots

With artificial intelligence (AI), computer programs can perform tasks themselves and also learn themselves. AI is increasingly used in society, and also in online media. Many websites use AI to show you more content and ads you like. The following questions are about the offers (such as articles, films or songs) that are shown to you on websites and apps for news and entertainment (e.g. Netflix or Spotify). To what extent do you agree or disagree with the following statements?

Select item to compare: I recognize it when a website or app uses AI to adapt the content to me. I recognize it when specific content is recommended to me by AI. I know where to find the settings to change or disable AI personalization. I know how to access the data that AI systems use to tailor content to me. I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

I recognize it when a website or app uses AI to adapt the content to me.

I recognize it when specific content is recommended to me by AI.

I know where to find the settings to change or disable AI personalization.

I know how to access the data that AI systems use to tailor content to me.

I know how I can influence what content is recommended to me by AI.

Data for this topic is not available for May 2026.